Cooper Hollmaier

About Cooper Hollmaier

Customer-obsessed product leader with 10+ years of experience building digital products and systems that drive durable business impact and delight REI\'s 23M+ members. My work is a force multiplier, unlocking value at scale:$11M+ in revenue growth,$500K+ in cost savings, and an 88% reduction in customer barriers by focusing on leverage, not one-off features.I specialize in- Platform & systems product management (Design Systems, CMS, DXP, Automation, AI-driven Workflows)- Growth enablement through experimentation rigor and high-impact surfaces- Inclusive product strategy that expands reach without slowing teams downAt REI, I operate at a senior-to-staff scope — architecting enterprise capabilities, leading cross-functional, cross-divisional, cross-funnel initiatives across design, engineering, merchandising, and marketing, and building platforms that enable 10+ teams to move faster.My career progression reflects a consistent pattern: mastering complex domains (Technical SEO → Digital Accessibility → CMS Migrations → Growth Loops → Design Systems) and turning them into repeatable organizational advantages.I\'m drawn to problems where systems thinking and human impact intersect—especially when the right platform decision compounds over time. Outside of work, I teach, write, and speak, and co-chair ABLE (REI\'s disability-focused ERG).

Experience

1. Senior Product Manager Design Systems

   REI

   Feb 2026 — Present · Cedar Rapids, IA, US

Education

• Rochester Institute of Technology

  MicroMasters, Design Thinking

• University of South Florida Muma College of Business

  Professional Certificate, Diversity, Equity and Inclusion in the Workplace Certificate

• Boston University

  MicroMasters, Digital Transformation Leadership

• Dartmouth College

  Professional Certificate, Retail and Omnichannel Management

• Iowa State University

  Bachelor of Science - BS, Journalism & Mass Communication

Skills

• Adobe Creative Suite
• Failure Analysis
• Customer Service
• Market Research
• Teamwork
• Keyword Research
• Customer Loyalty Management
• Brand Development
• Visual Force
• .htaccess
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Cpanel
• Curriculum Development
• Audio Editing
• Graphic Design
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Conversion Optimization
• Journalism
• SEO Audits
• Digital Marketing
• Piano
• Marketing
• Inbound Lead Generation
• Landing Page Optimization
• Operational Efficiency
• Microsoft Office
• Site Speed
• Social Networking
• Computer Repair
• Web Development
• SEO
• Communication
• Google Analytics
• Community Management
• Broadcast
• Salesforce Training