Cooper Collins
Account Executive, New Business (Mid-market) @Hootsuite
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WORK HISTORY
Account Executive, New Business (Mid-market) @Hootsuite
Toronto, ON, CA
As an Account Executive at Hootsuite, I play a pivotal role in driving revenue growth by forging strong relationships with clients and delivering tailored solutions to meet their social media marketing needs. Key responsibilities and achievements include: Client Relationship Management: Cultivating and nurturing relationships with a diverse portfolio of clients, ranging from startups to Fortune 500 companies. Acting as a trusted advisor, I assess client needs, provide strategic guidance, and ensure ongoing satisfaction with Hootsuite\'s products and services. Strategic Consultation: Collaborating closely with clients to understand their business objectives and develop customized social media strategies. Leveraging Hootsuite\'s comprehensive suite of tools and analytics, I help clients optimize their social media presence, enhance brand visibility, and drive measurable results. New Business Development: Proactively identifying and pursuing new business opportunities within existing accounts, as well as prospecting and engaging with potential clients. Through targeted outreach, product demonstrations, and effective sales presentations, I effectively communicate the value proposition of Hootsuite\'s solutions and secure new partnerships. Sales Performance: Consistently exceeding sales targets and quotas, demonstrating a track record of success in generating revenue and driving business growth. By leveraging my deep understanding of social media marketing trends and industry best practices, I consistently deliver results that align with both client objectives and company goals. Cross-Functional Collaboration: Collaborating closely with internal teams, including sales development, customer success, and product management, to ensure seamless execution of client initiatives and deliver an exceptional customer experience. By fostering strong cross-functional relationships, I facilitate knowledge sharing and drive continuous improvement in sales processes & strategies.
EDUCATION
Lang School of Business and Economics - University of Guelph
Honours Bachelor of Commerce (B.Comm) , Marketing Management
ABOUT COOPER COLLINS
As an Account Executive at Hootsuite 🦉, I help companies channel the power of human connection. Hootsuite is a social media management software company that helps businesses and organizations build and manage their social media, engage with their audience, and improve their online presence. I have over 6 years of experience in client-facing sales positions, working with SaaS solutions. In my previous roles, I helped brands drive revenue, retention, and advocacy through scalable technology and partner networks. I have also earned multiple certifications from Hootsuite, the leading social media management platform, in social marketing and social selling. I am passionate about creating value for my clients and delivering workable solutions that meet their needs and goals. I am always eager to learn new skills and explore new opportunities in the fast-growing and dynamic SaaS industry. I am a graduate from the University of Guelph, where I majored in Marketing Management and obtained a Bachelor of Commerce degree in the honours program.
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