Dave Cooper

About Dave Cooper

Marketing intelligence and social analytics leader specializing in translating large-scale, unstructured social data into clear, actionable insights for brand, campaign, and executive decision-making. Experienced supporting market, competitive, and reputational intelligence through social data, with a strong focus on identifying emerging trends, risks, and opportunities in enterprise SaaS.

Experience

1. Senior Social Listening Analyst

   Workday

   May 2022 — Present · Pleasanton, CA, US

   Transforming social data into business intelligence, including clear stories through charts, tables and infographics while providing actionable insights.Pulling and interpreting data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.Engaging with social audiences to build deep loyalty and advocacyCreating new approaches and interaction strategies to create a vibrant network of a variety of audience members

Education

• University of California, Davis

  Bachelor's degree, Communication

  2005 — 2009

Skills

• Resource Management
• Mailchimp
• Graphic Design
• SEO
• Software Project Management
• Microsoft Office
• Social Networking
• Project Delivery
• Apple Logic Pro
• Program Management
• Project Management
• Pmo
• Pmp
• Leadership
• Social Media Marketing
• Social Media
• Microsoft Excel
• Marketing
• Communication
• Logic Pro
• Agile Project Management
• Project Management Body of Knowledge (Pmbok)
• Pro Tools
• Blogging
• Vendor Management
• Event Management
• Customer Service
• Project Portfolio Management
• Microsoft Word
• Sem
• Event Planning
• Confluence