Todd Cooley
Associate Director of Graduate & Continuing Education Enrollment | AI-Enabled Recruitment & Human-Centered Student Experience Design
- Role
- Associate Director of Graduate and Continuing Education Admissions at Muhlenberg College
- Location
- Bethlehem, PA, US
- LinkedIn followers
- 500 followers
About Todd Cooley
I design enrollment intelligence systems and recruitment strategies that help colleges turn CRM data into actionable insights.Across graduate, adult, and online programs, I build the tools and frameworks that reveal what drives inquiry, application, and enrollment decisions, and help leadership act on them.At Muhlenberg College, I lead reporting, analytics, and CRM optimization for Graduate and Continuing Education. My work blends reproducible reporting (R, Python, Quarto, JavaScript), campaign design, and behavioral analysis to deliver enrollment growth grounded in evidence, not guesswork.I believe that higher education thrives when its systems are as human as its mission: clear, responsive, and built to last
Experience
Associate Director of Graduate and Continuing Education Admissions
Jul 2024 — Present · Allentown, PA, US
Driving enrollment growth for graduate and adult degree programs through data storytelling, targeted marketing, and personalized recruitment.• Devise and lead comprehensive recruitment plan to drive enrollment growth for Graduate and Continuing Education programs at Muhlenberg College.• Built reproducible reporting pipelines in R, Python, and Quarto to visualize funnel performance and forecast enrollment trends for senior leadership.• Developed Shiny dashboards to track inquiry-to-application and deposit velocity, improving decision speed and clarity across the admissions cycle.• Optimized CRM workflows (Element451) to improve applicant experience, data integrity, and team efficiency.• Led cross-functional strategy sessions with Marketing, Financial Aid, and Program Directors to align recruitment, yield, and program development with market demand.• Launched integrated email and SMS campaigns driving double-digit gains in inquiry-to-application conversion across key programs.• Advised deans and senior administrators on portfolio growth using market intelligence tools (Lightcast, Hanover Research, BLS) and internal analytics.I bridge analytics and strategy to position Muhlenberg as a competitive destination for adult learners — building systems that deliver clarity, accountability, and growth.
Education
University of Vermont
Master of Education - MEd
2020 — 2022
Washington College
Bachelor of Arts (B.A.)
2011 — 2015
Skills
- Data Analysis
- Photography
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- Public Relations
- Video Production
- Literature
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- English
- Event Planning
- Travel Blogging
- Academic Tutoring
- Speed Reading
- Poetry
- Teaching
- Music
- Literary Criticism
- Music Theory
- Social Media
- Blogging
- Research
- Higher Education
- Creative Writing
- Community Outreach
- Video Editing
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- Editorial
- Social Networking
- Student Affairs
- Critical Thinking
- Editing
- Teaching Writing
- Teamwork
- Tutoring
- Leadership
- English Literature
- Social Media Marketing
- Admissions Counseling
- Data Analytics
- Report Writing
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