Kyle Cook

About Kyle Cook

My natural curiosity and love for solving problems, paired with a constantly growing technical skill set enables me to turn customer data into actionable business insights. I have 10+ years experience analyzing data for some of the biggest B2B enterprises in the world, including Salesforce, IBM, AT & T and ThermoFisher Scientific, to identify market opportunities, prove marketing ROI and drive business growth.In addition to my work as an analyst, I have had the opportunity to help establish and build the Analytics department within 5 organizations. Providing me with valuable experience in people leadership, process implementation, product development and staffing.Specialties: data analysis, marketing analytics, business intelligence, data visualization, data strategy, business operations, SQL, Excel, Tableau, PowerBI, A/B testing, exploratory data analysis (EDA), data modeling

Experience

1. Director, Marketing Analytics & Operations

   ZoomInfo

   Feb 2025 — Present · Seattle, WA, US

Education

• The University of Texas at Austin

  Bachelor of Business Administration (BBA), Marketing

  2012 — 2014

Skills

• Css
• Lead Generation
• Research
• Market Research
• Marketing Analytics
• Web Analytics
• Microsoft Office
• Sales
• Google Analytics
• Photoshop
• Management
• Sql
• Newsletters
• New Business Development
• Business Development
• Digital Marketing
• Postgresql
• B2b
• Twitter
• Time Management
• Email Marketing
• Data Analysis
• Tableau
• Social Networking
• Social Media Measurement
• Fundraising
• Social Media Marketing
• Keyword Generation
• Marketing Strategy
• Audience Segmentation
• Event Management
• Customer Service
• Html
• Social Listening
• Crm
• Hootsuite
• Campaign Management
• Marketing
• Online Marketing
• Campaign Performance Analysis