Conway Fraser
Founder Chief Strategist @Fraser Torosay
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WORK HISTORY
Founder Chief Strategist @Fraser Torosay
Waterloo, ON, CA
Fraser Torosay™ — Strategy That WinsFraser Torosay is a strategic communications advisory firm for CEOs and executive teams in serious industries with serious operational objectives.We work inside complex sectors like mining, healthcare, tech, engineering, finance, and construction — where decisions are high-stakes, timelines are compressed, and alignment isn’t optional. Leaders bring us in to get traction where it matters: across employees, investors, regulators, communities, and boards.Even the strongest leadership teams can run into a common issue: tactical drift. When there’s no clear strategy guiding how different audiences — employees, regulators, investors, communities, or customers — should perceive the organization, departments default to tactics. Messages become reactive. Campaigns lack traction. Teams confuse activity for progress. This isn’t about execution. It’s about direction. Persuasive narrative isn’t just a communications function. It’s a leadership function — one that must be anchored to business outcomes and owned at the executive level. Otherwise, your teams are guessing. We help close that gap by guiding leaders and giving them the horsepower required to ensure tactical drift doesn\'t become a virus that paralyzes growth and creativity.Fraser Torosay works directly with CEOs and senior leadership to define the strategy that shapes how your story is told — internally and externally — with clarity, consistency, and purpose. When your direct reports know where you’re going and why, they can finally row in the same direction. Whether it\'s in person or virtually, we help you change the story — internally and externally — so you can lead with clarity, command, and momentum when the cost of failure is high and the playbook isn’t always clear when it comes to strategic communications and reputation management.Reach out and let’s talk about how we can help your leadership team gain traction where it matters most. We offer free consultations.
EDUCATION
Canadore College
Diploma
Laurentian University/Université Laurentienne
Bachelor of Arts - BA
SKILLS
ABOUT CONWAY FRASER
The best leaders Conway Fraser works with are already thriving.They are running complex organizations, navigating real pressure and moving fast. What they want is someone who sharpens their thinking, aligns their teams and adds horsepower to what they are already trying to do, helping them grow faster and stronger.That is what Fraser Torosay does.Conway works with CEOs, executives, political leaders and boards across a wide range of sectors on the persuasion challenges that determine whether an operational strategy lands or stalls, like stakeholder alignment, executive positioning, internal communications, issues management and the high-stakes moments when clarity is the difference between momentum and lost ground.His approach is direct. He asks hard questions, works inside the grey areas most advisors avoid, and tells leaders what they need to hear. That candor and experience is the value. His business is a limited, exclusive roster and grows through word-of-mouth referrals only.Conway is also the co-author of the Amazon bestseller “Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis” and brings nearly 20 years of experience working with senior leaders who value traction over noise. In a previous life, he was an award-winning investigative journalist with the Canadian Broadcasting Corporation.He is based in the Waterloo Region, Ontario, working globally.
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