Aaron Contreras

About Aaron Contreras

I’m Aaron Contreras, co-founder and managing partner of Volcanica Coffee, a specialty coffee company dedicated to sourcing high-quality, single origin beans from some of the most renowned volcanic regions around the world.In 2018, I scaled Volcanica Coffee\'s operations from $100k to million’s in annual revenue across DTC and Amazon, leading initiatives in sourcing, marketing, logistics, and financial strategy. Under my leadership, we’ve built a sq ft manufacturing and distribution center, implemented automated systems that cut labor costs by 75%, and quadrupled our output. Our commitment to quality and innovation earned us a spot on the INC list and ranked #514 nationally.Beyond growth, I’ve focused on supply chain sustainability, developing long-term partnerships with cooperatives and smallholder farms across Africa, Latin America, and Asia-Pacific. I also initiated our FSSC food safety development and working towards GMP certification.Before Volcanica, I founded Hypewave, a Gen Z-focused mobile social platform where I led UX from concept to App Store launch. I’ve also held roles in growth marketing, helping scale user engagement at Cinemagram to over DAUs and contributing to their $8.5M Series A.Currently, I’m pursuing my B.S. in Business Administration at Auburn University’s Harbert College of Business while continuing to lead Volcanica’s growth. I’m passionate about vertical innovation, operational excellence, and building customer experiences that resonate.

Experience

1. Managing Partner

   Volcanica Coffee

   Jan 2018 — Present · Atlanta, GA, US

   I co-founded and helped grow Volcanica Coffee from a $100k family business into an multi-million dollar national brand. I’ve led initiatives across every part of the business - from international sourcing and DTC marketing to logistics, automation, and financial strategy. We opened a sq ft roastery, implemented automated packaging that cut labor by 75%, and scaled output 4x. I also launched our food safety program, and began the FSSC process. Volcanica is now ranked #514 on the INC list. I’m most proud of the long-term partnerships we’ve built with smallholder farms across Africa, Latin America, and the Asia-Pacific.

Education

• Auburn University

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• User Interface Design
• Content Strategy
• Marketing Strategy
• Entrepreneurship
• Public Speaking
• Broadcast Television
• Strategy
• Adobe Creative Suite
• Digital Marketing
• Demand
• User Experience Design
• Online Marketing
• Final Cut Pro
• News Anchoring
• Product Marketing
• Digital Media
• Film Production
• Strategic Partnerships
• Social Media
• Media Planning
• Blockchain
• B2b Marketing