Brad Johnson

About Brad Johnson

I’m Brad Johnson, a content marketing and digital strategy leader who transforms underperforming sites and blogs into revenue-generating, category-leading (or defining) growth engines.Over the last decade, I’ve helped SaaS companies, startups, and mission-driven organizations unlock millions in pipeline by aligning SEO/GEO, narrative strategy, and multi-channel content operations with sales and demand generation.I effortlessly blend executive-level strategy with operational clarity, crafting systems that scale, content that resonates, and campaigns that convert. What I Do Best:Pipeline-First Content Strategy: In FY2025 at Paytronix, I drove $865K+ in CMRR opportunities and $94K closed-won revenue, powered by SEO and multi-channel content.Narrative and Brand Architecture: Shape messaging frameworks and category-defining stories that cut through noise, strengthen positioning, and accelerate adoption.Scalable Content Systems: Build editorial playbooks, governance structures, and AI-enabled workflows that keep teams agile while producing hundreds of deliverables annually.Cross-Functional Leadership: Partner with Sales, Product, Demand Gen, and Customer Success to align storytelling with pipeline goals, bridging creativity and key commercial outcomes.Team Development: Lead, mentor, and scale high-performing content teams, fostering collaboration and measurable business results. I\'m Known For- Driving 1,700+ leads annually from dynamic, organic content ecosystems- Leading multi-channel campaigns with 80% open rates and industry-beating CTRs- Optimizing content ops to reduce costs by 70%+ and reinvest in growth initiatives- Translating complex technical and regulated topics into clear, compelling narratives- Aligning executive stakeholders with growth-driven content strategies Where I Add the Most Value- SaaS and startup companies seeking to scale inbound pipeline- Organizations undergoing digital transformation or category creation- Marketing teams ready to elevate from content production to revenue-driving storytellingIf you’re looking for a Director of Content, Head of Content, or Content Marketing Leader who can deliver both strategy and results, let’s connect.

Experience

1. Content Marketing Manager and Webinar Lead

   Paytronix

   Apr 2024 — Present

   Relevant Skills: Content Strategy, Editorial Leadership, Cross-Functional Collaboration, Analytical Rigor, Project Management, SEO, Growth Marketing• Built enterprise-level content marketing and conversion engine generating $22.3M in influenced ARR and $3.5M in closed-won revenue since April 2024, proving content as a primary revenue and growth driver. Deliver 810 MQLs, 329 sales opportunities, and 2,992 qualified leads through integrated SEO/GEO/SXO, gated content, and email automation programs.• Architected and executed multi-channel content strategy spanning SEO-optimized blog content, webinars, white papers, case studies, and email nurture flows, achieving 89% growth in organic impressions and 18% increase in clicks within 6 months.• Designed and deployed automated email workflows with 60-80% open rates and 4-6% CTR, converting subscribers into pipeline opportunities. Segmented audiences across B2B and B2C products, contributing 37 MQLs per month through targeted nurture campaigns.• Led content operations across Marketing, Demand Generation, and Customer Success teams, ensuring editorial quality and brand consistency. Partnered with Sales and Product to develop customer spotlight content and sales enablement assets that accelerated deal velocity.• Scaled organic search performance through topic cluster strategy, technical SEO optimization, and internal linking frameworks, establishing Paytronix as a category authority in guest engagement, loyalty, AI, and online ordering for restaurants, convenience stores, and retail chains.• Leveraged HubSpot, Google Analytics 4 (GA4), Google Search Console (GSC), SEMRush, Surfer, and Claude to track content attribution, optimize conversion paths, and report ROI to executive stakeholders. Maintained average lead generation velocity of 136 organic leads/month with clear closed-loop attribution.

Education

• freeCodeCamp

  Full Stack Web Development Certification, Computer Software Engineering

  2016 — 2019

• Harper College

  General Studies

  2011 — 2011

• Greenville University

  Music Business

  2010 — 2011

• Excelsior University

  DIY Bachelor's Degree, Health Sciences With Emphasis In Health And Wellness

  2016

• Udacity

  Monetization Strategy Certificate, Growth Product Management

• Udacity

  Digital Marketing Nanodegree, Digital Marketing