Utkarsh S.

Experience

1. Product Marketing Manager

   Edgelabs Llp

   Feb 2025 — Present

   Strategic Marketing Planning-Develop and execute marketing strategies aligned with business goals-Define target audience segments and create customer personas-Allocate marketing budget efficiently across channels-Adjust strategies based on market feedback and performance data2. New Product Development Support- Collaborate with R&D and product development teams during development phases- Conduct market validation and user testing- Gather competitive intelligence and market needs- Provide customer insights to inform product features- Help define product positioning and value proposition- Create user personas and use cases for new products3. Brand Development and Management-Create and maintain a consistent brand identity-Develop brand messaging and positioning-Ensure brand consistency across all touch-points-Monitor and manage brand reputation4. Product Launch Management- Develop comprehensive go-to-market strategies- Create product launch timelines and milestone tracking- Coordinate cross-functional launch activities- Develop launch messaging and positioning- Design and execute multi-channel launch campaigns- Train sales and support teams on new product offerings- Measure and report on launch performance metrics5. Market Research and Analysis-Conduct competitor analysis and market research-Identify industry trends and opportunities-Gather customer feedback and insights-Analyze market data to inform marketing decisions-Monitor industry developments and adjust strategies accordingly6. Partnerships Development- Identify strategic marketing partnerships- Develop co-marketing initiatives- Create value propositions with partners- Measure and optimize partnership marketing ROI7. Budget Management-Create and manage marketing budgets-Track ROI across marketing channels-Allocate resources based on performance data-Forecast marketing expenses and revenue impact-Justify marketing investments to leadership

Education

• Uttar Pradesh Technical University

  Bachelor of Pharmacy - BPharm, Pharmacy, First

  2004 — 2008

• Amity University Delhi

  Master of Business Administration (MBA), Competitive Intelligence,Business, Management, Marketing, and Related Support Services, First

  2008 — 2010