Vikash Sharma

About Vikash Sharma

UX Designer | 14 Years | AI-Driven Design | Product & Experience StrategyI bring over 16 years of experience designing intuitive, scalable digital experiences across web, mobile, and product ecosystems. My core strength lies in simplifying complex user problems into clean, minimal, and highly usable solutions that drive real business impact.I work across the full UX lifecycle, from research and strategy to execution and optimization, ensuring every design decision is grounded in user needs and aligned with product goals.What I bring to the table:• End-to-end UX expertise: user research, information architecture, wireframing, prototyping, visual design, usability testing, and design systems • Strong design thinking mindset with a focus on solving real user and business problems • Proven ability to design for both B2B and B2C products across platforms • Hands-on experience with Figma, Adobe Creative Suite, and modern design workflows • Working knowledge of front-end technologies including HTML5, CSS3, and responsive frameworksAI Literacy & Innovation:I actively integrate AI into my design workflows to enhance speed, consistency, and decision-making:• Advanced prompt engineering for generating UX content, personas, and research insights using tools like ChatGPT and Claude • Built custom AI agents to automate repetitive design tasks such as QA checks, asset structuring, and content generation • Accelerated research synthesis, competitive analysis, and accessibility audits, reducing effort by up to 60% • Enabled scalable, AI-assisted design systems to maintain consistency across large product ecosystems.Design Philosophy:I believe great design goes beyond interfaces, it builds relationships. I focus on creating meaningful, human-centered experiences that are not only visually appealing but also intuitive and accessible.My approach combines empathy, curiosity, and structured thinking to deeply understand user behavior and translate insights into impactful solutions.Research & Strategy Expertise• Qualitative and quantitative research methods including interviews, usability testing, surveys, A/B testing, and behavioral analysis • Strong ability to translate research insights into actionable design strategies • Experience managing research processes and collaborating with cross-functional teams

Experience

1. Senior User Experience Designer

   Publicis Re:Sources

   Feb 2024 — Present · Gurugram, IN

   Spearheaded end-to-end UI/UX design of Marcel.ai, an AI-powered platform used by employees across 130+ countries.• Worked as a core member of the U.S-based global design team, collaborating closely with senior stakeholders, product leads, and engineers to shape the platform\'s strategic design vision and deliver high-impact user journeys.• Created and regularly updated the Marcel Design System, ensuring consistency, scalability, and accessibility across platforms.• Led UX research (interviews, surveys, testing) and data-driven analysis, enhancing product features, increasing engagement, improving usability, reducing onboarding time, and boosting task completion rates.• Established design guidelines for scalability, ensuring long-term consistency while maintaining a user-centric approach.• Advocated for human-centered design, aligning UI/UX deliverables with business goals, improving retention, and enhancing cross-departmental workflows.• Played a key role in attracting major clients such as Lego, Pfizer, Coca-Cola, Nike and many other big global brands for Publicis Resources.

Education

• Arena Animation Academy

  Professional Certificate in Web Designing, Web/Multimedia Management and Webmaster

  2008 — 2009

• BHSS Sabalgarh, morena

  10th

  2000 — 2001

• BHSS Sabalgarh, morena

  12th pass, Biology, General

  2003 — 2004

• Madhya Pradesh Bhoj (Open) University

  Bachelor of Science (BSc), Biology, General

  2006 — 2008

• Maharishi Mahesh Yogi Vedic Vishwavidyalaya

  PGDCA, Computer Science

Skills

• Psd to Wordpress
• Mobile Applications
• Posters
• Css3
• Html 5
• Graphics Layout
• Corel Draw
• Responsive Mobile & Web
• Business Cards
• Banner Ads
• Illustration
• Invitations
• Logo Design
• Adobe Fireworks
• Calendars
• Photoshop
• Adobe Creative Suite
• Brochures
• Webkit
• Css, Css3
• Dreamweaver
• Illustrator
• Wordpress
• Website Development
• Minimalist Design
• Graphic Design
• Envelopes
• Flash
• Interaction Design
• User Interface
• Banners
• Jquery
• User Interface Design
• Pamphlets
• Corporate Identity
• Joomla Theming
• Html
• Iphone / Ipad Application Designing
• Presentation Folders
• Layout