Soumya Chattopadhyay

About Soumya Chattopadhyay

PLOT TWIST: While most marketers jump from agency to client-side, I chose the reverse path—bringing deep client-side strategic thinking to agency excellence. This dual perspective has been the catalyst for breakthrough results across diverse categories and the foundation for transforming traditional marketing approaches.After 14+ years of turning marketing science into brand magic, I\'ve discovered that the best growth stories aren\'t written in boardrooms—they\'re crafted in the trenches where data meets creativity. THE TRANSFORMATION FORMULA:Strategic Repositioning + Human Creativity + Data Driven Insights + AI-Powered Solutions = Sustainable Growth EngineMy superpower? Taking brands that have been \"consistent performers\" for years and helping them become market disruptors. Recently repositioned a heritage brand that hadn\'t seen health improvement in over a decade—now it\'s gaining market share in one of the most regulated industries.🧪 CURRENT EXPERIMENTS:Leading marquee brands through their digital transformation journeys. My lab? Three cities, seven brilliant minds, and endless possibilities where prompt engineering meets traditional marketing wisdom. THE PHILOSOPHY:\"You can\'t build authentic brands until you become one yourself.\"That\'s why I call myself a Brand Alchemist—transforming the ordinary into extraordinary, one campaign at a time. From FMCG to Infrastructure, FMCD to D2C, Telecom to OTT, I speak fluent \"consumer\" across categories. WHAT DRIVES ME:• Cracking Growth Oriented Solutions for ‘impossible’ business challenges• Building teams that people fight to join• Making Artificial Intelligence and Human Creativity dance together beautifully• Converting skeptical clients into strategic business partners NEXT CHAPTER:Exploring how emerging technologies can solve age-old marketing challenges. Because the future belongs to those who can blend data-driven precision with human-centered storytelling.Ready to alchemize your brand story? Let\'s connect and create magic together. CORE EXPERTISE:Strategic Brand Management • AI-Driven Marketing Solutions • Digital Transformation • Integrated Communications (ATL/BTL/Digital) • Team Leadership & Scaling • Stakeholder Management • Market Expansion • Brand Repositioning • New Business Development • Predictive Analytics • P&L Management#BrandAlchemy #MarketingMagic #AIxCreativity #GrowthHacker #BrandWizardry

Experience

1. Associate Vice President & Csd

   VML

   Nov 2023 — Present

   Leading strategic business management and P&L responsibility for diverse marquee portfolio spanning FMCG, Infrastructure, D2C, Sports and Retail sectors including Tata Steel, ITC, Exide, ISL, Cult Sports, NK Proteins (Tirupati Oil).Strategic Leadership & Business Impact:• Drive significant revenue growth across diverse categories through strategic brand positioning and integrated marketing excellence• Transform underperforming brand assets into sustainable growth engines through data-driven repositioning strategies• Champion AI-powered marketing solutions and prompt engineering integration for campaign optimization and strategic initiatives• Spearhead market expansion initiatives, establishing foundations for substantial market share capture in underperforming regionsOrganizational Excellence:• Manage and mentor cross-functional teams across Kolkata, and Bangalore, achieving exceptional talent retention rates• Enhance cross-category stakeholder management, serving as senior agency lead for seamless strategic alignment• Convert transactional client relationships into strategic partnerships, significantly increasing average account value• Lead new business development initiatives, securing marquee accounts through strategic pitch leadershipInnovation & Digital Transformation:• Establish predictive analytics capabilities that dramatically improve marketing ROI and channel efficiency• Pioneer data-driven marketing approaches combining traditional excellence with emerging technology adoption• Execute 360° integrated campaigns (ATL, BTL, Digital, Mainline) leveraging advanced data insights for measurable business outcomes

Education

• Calcutta University

  Bachelor of Commerce (B.Com.), Accounting and Finance

  2006 — 2009

• Jadavpur University

  Post Graduate Diploma, Mass Communication

  2011 — 2012

Skills

• Marketing Research
• Marketing
• Digital Strategy
• Marketing Communications
• Advertising
• Market Research
• Social Media Marketing
• Team Management
• SEO
• Strategy
• Search Engine Optimization (SEO)
• Video Advertising
• Integrated Marketing
• Digital Marketing
• Public Relations
• Media Planning
• Media Buying
• Presentation Development
• Brand Management
• Marketing Strategy