Nikhil Santhosh
Senior Associate – CRM | Customer Experience & Business Analytics | Driving Operational Efficiency & Customer Retention
- Role
- Senior Associate Crm at Puravankara Limited
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nikhil Santhosh
Driving Growth Through Business & Marketing Analytics in SaaS, BaaS, and FinTech I’m a Business Analyst & Marketing Analyst with 4+ years of experience turning complex datasets into strategic decisions across FinTech, SaaS, BaaS, logistics, audit, and financial services. I specialize in Tableau, Power BI, Excel (Advanced), Python, R, LLMs, and Machine Learning to automate dashboards, track KPIs, and deliver actionable insights.I help companies solve:1⃣ Slow decision-making → Automated dashboards and ETL processes cut reporting time by up to 40%.2⃣ Data silos → Unified data governance frameworks align stakeholders and KPIs.3⃣ Low marketing ROI → A/B Testing, customer segmentation, and funnel analysis improve conversion rates and revenue growth.Recent wins:Boosted client retention by 20% in FinTech portfolios through targeted advisory analytics.Increased B2B lead generation by 32% with data-driven campaign optimization.Improved forecasting accuracy by enhancing KPI alignment with executive reporting.I believe in data storytelling that inspires action — blending analytics with strategy to deliver measurable business impact. Open to opportunities in Business Analytics and Marketing Analytics where data-driven strategy meets innovation.( Onsite, Hybrid, Remote) Open to connecting with leaders, analysts, and innovators in Business Analytics, Marketing Analytics, SaaS, BaaS, and FinTech.
Experience
Senior Associate Crm
Apr 2026 — Present · Bengaluru, IN
Education
Indian Institute of Management, Kozhikode
Executive Programme , Data Analytics for Business Strategy
1% Club
Personal finance , Stocks and Insurance
Chinmaya Vidhyapeet, Warriam Road, Eranakulam- 682016
Bachelor in Business Management, Business Administration and Management, General
2011 — 2014
SRM IST Chennai
Masters in Business Administration (MBA) , Finance and Marketing
2014 — 2016
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