Nikhil Dsouza

Brand & Media Manager @AU SMALL FINANCE BANK

Mumbai, IN

Managing Paid Media campaigns for Savings Account, Fixed Deposits, Micro Business Loans and Brand Campaigns via biddable platforms such as Google, Facebook, Native, Programmatic,Affiliates & direct partners.• Working on yearly Multi Cr. budgets with media agencies while managing and tracking the entire funnel right from lead creation, nudging the leads to completing the journey for final conversion.• Liaising with agencies for day-to-day optimization on campaigns, media planning, buying & Brand team for creative communications, campaigns teams for effective communication to existing leads, Program Manager, contact centre and VKYC team for converting drop off and cross sell activations, and other stakeholders to ensure smooth co-ordination across the organization• Managing Adobe target and analytics while also working with SEO team to keep a check on organic traffic, improve lead rate and also marry media with business data and work on further course of action.• Achieved 34% increment in number of account opens, 28% increase in qualified leads resulting in 25% increase in conversions and 21% efficiency in cost per account.

Kishinchand Chellaram College Mumbai University

B.Sc, ComputerScience

Lala Lajpatrai Institute Of Management

Master of Business Administration - MBA

Wilson College Mumbai University

H.S.C, science

Lala Lajpatrai Institute Of Management

Master of Business Administration (M.B.A.), Marketing

Antonio Desouza High School Mumbai University

S.S.C