Jayakrishnan J
Growth & Business Development Manager | P&L Ownership • Category & Commercial Strategy • Vendor Partnerships • Demand & Supply Planning | E-Commerce & Q-Commerce | Flipkart • Swiggy • MakeMyTrip | India | UAE / GCC
- Role
- Category Manager (Business Development, Fmcg Grocery) at Flipkart
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Jayakrishnan J
Growth, Category & Business Development manager with 9+ years across E-Commerce & …
Experience
Category Manager (Business Development, Fmcg Grocery)
Aug 2024 — Present · Kochi, IN
As the Category Manager for Grocery (Kerala region), I own the end-to-end P&L, assortment, and commercial growth strategy for a ₹60 Cr/month business. My focus spans revenue expansion, margin improvement, and operational excellence across supply, demand, pricing, and vendor partnerships.Delivered +125% YoY GMV growth while improving contribution margin from –2% to +1%, through structured pricing elasticity models, vendor negotiations, and market research.Designed and implemented Kerala’s first regional warehouse assortment strategy, onboarding regional distributors and hyperlocal FMCG brands to localize supply and reduce logistics costs.Collaborated cross-functionally with marketing, ops, and tech to execute integrated ATL/BTL campaigns that achieved 80% traffic growth and 120% conversion uplift, all while maintaining stable CAC.Improved fulfillment SLAs (D+1 delivery) from 40% → 75% by improving demand forecasting models & efficient reallocation of supply to dense demand zones.Managed a 20+ member team (Procurement, Instock, Warehouse, Merchandising, Last Mile) driving performance governance, CVP scorecards, and stock efficiency targets.Partnered with central category to optimize assortment and drive regional expansion in line with Flipkart’s grocery penetration roadmap.
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