Matthew MacLeod
Account Director @Impressive
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WORK HISTORY
Account Director @Impressive
Austin, TX, US
Leading client strategy across SEO, Google Ads, Meta Ads, LinkedIn Ads, and marketing analytics• Managing and mentoring digital specialists while reviewing and approving paid media and SEO deliverables• Developing integrated marketing strategies that align paid media and organic search to drive growth• Overseeing campaign planning, account structure, targeting strategy, and performance optimization across advertising platforms• Monitoring campaign performance using Google Analytics (GA4) and platform reporting tools to identify opportunities for improvement• Leading bi-weekly client reporting calls to review campaign performance, insights, and strategic recommendations• Delivering quarterly performance reports and forward-looking digital marketing strategies• Collaborating with internal teams to ensure campaigns are aligned with business goals and marketing objectives
EDUCATION
Fanshawe College
Graduate Diploma, Marketing Management
Haroun Education Ventures
Master of Business Administration - MBA, Business Administration and Management, General
Brock University
Bachelor of Arts (B.A.), Psychology
ABOUT MATTHEW MACLEOD
Matthew is a Digital Marketer with over 10 years of experience specializing in Search Engine Marketing, Search Engine Optimization, Social Marketing, Google Analytics, Google Tag Manager, and Conversion Rate Optimization.He has a passion for the Digital Marketing space, analyzing audiences and looking at marketing from a full customer lifecycle perspective. He has run campaigns from small business to enterprise-level spending across the following platforms & tactics- Google Ads (Search, Display, YouTube, Discovery, App, Performance Max)- Microsoft Ads- Search Ads 360- Facebook & Instagram Ads- LinkedIn Ads- Twitter Ads- Pinterest Ads- Stackadapt Programmatic Display- Amazon AdsMatthew has experience helping companies with their Digital Marketing strategies in many sectors, including the retail sector (Dave and Busters, Mech), the technology sector (Ceridian), the healthcare sector (Sick Kids Hospital), financial services (Nuera Insurance), services sector (Molly Maid), the media sector (The Toronto Star), industrials sector (Zamboni), the leisure sector (Quark Expeditions) and other sectors.He also optimizes websites from a local, national, and international level, utilizing both technical SEO, local SEO, content, and off-page SEO tactics to help your website rank on both Google & Bing. From the first touchpoint, to the final sale Matthew understands the customer journey and knows the strategies to drive results for your business.Matthew has a passion for learning, and he is constantly taking new courses. With over 130 certifications and counting, he is dedicated to excelling in his field. Matthew is passionate about education, mentoring others, and teamwork collaboration.
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