Consuelo Salinas

About Consuelo Salinas

Dealerships today don’t just compete on price — they compete on digital visibility, data, and speed.I specialize in automotive digital marketing, dealership advertising strategy, inventory marketing, and AI-driven marketplace optimization. I help automotive dealers increase online exposure, generate high-intent leads, and grow market share in a rapidly evolving digital retail environment.With over 20 years of experience in automotive marketing and advertising, I have partnered with dealer groups to develop integrated marketing strategies that align inventory distribution, pricing intelligence, and consumer shopping behavior. As a Media Consultant, I focus on helping dealerships win where today’s buyers are making decisions — online.Through solutions with Autotrader and Kelley Blue Book, I help dealers optimize vehicle listings, improve search visibility, leverage performance analytics, and convert digital demand into showroom traffic.Core Competencies: • Automotive Digital Marketing• Dealership Advertising & Media Strategy• AI in Automotive Retail• Inventory Distribution & Marketplace Optimization• Market Share Growth Strategies• Experian Automotive Data• Google Analytics (GA4) Reporting• NVision Performance Insights• Lead Attribution & Conversion Analysis• Integrated Marketing Campaigns• Automotive Consumer Behavior TrendsI hold a Bachelor’s degree in Marketing from San Diego State University and bring a data-first, consultative approach to every dealership partnership.My mission is to help automotive dealers modernize their digital strategy, maximize ROI, and stay competitive in an AI-powered automotive marketplace.If you’re searching for an experienced automotive marketing consultant who understands dealership operations, inventory performance, and digital transformation — let’s connect.

Experience

1. Territory Sales Manager

   Autotrader Us

   Apr 2013 — Present

   Maintain open and transparent lines of communication with our owners, regularly updating them on our progress and any significant developments.Additionally, focus on understanding our owners\' individual needs and goals. By listening to their concerns and aspirations, I can tailor our approach to better align with their objectives.Proactively seek out opportunities to provide added value. Whether through offering innovative solutions, sharing industry insights, or providing additional support, my goal is to consistently exceed our owners\' expectations.

Skills

• Integrated Marketing
• New Media
• Sem
• Radio
• Mobile Marketing
• Digital Media
• Media Planning
• Radio Advertising
• Sponsorship
• Radio Promotions
• Social Media
• Online Advertising
• Digital Marketing
• Media Sales
• Analytics
• Marketing Research
• Strategic Planning
• Broadcast
• Advertising
• Media Buying
• Market Analysis
• Customer Service
• Consulting
• Advertising Sales
• Automotive