Constance Walker

About Constance Walker

I probably began forging my career path when I discovered the power of words and images with the encouragement of my third-grade teacher Mrs. Matthews and a first place award for a water conservation poster. The prize: a Kodak Instamatic camera, which I still have.Fast-forward. I\'m an accomplished communications professional with a passion for the creative use of language and design to help companies tell stories that strategically influence thought and spur action. My colleagues recognize me for setting strategic direction and leading collaborative efforts to create innovative initiatives focused on return on investment, return on engagement, and return on brand. We accomplish this by crafting and optimizing relevant, multi-touch point programs supported by market research and influenced by metrics.My path has led me to working in highly regulated industries, with FORTUNE 500 and global companies, using B2C and B2B communication tactics. I have a bias for action while mitigating risks; a focus on improving efficiencies and the customer experience; and a reputation for creating environments that stimulate ideas, accountability, and development.I get energized trying \"new\", but it needs a purpose. It also doesn\'t come with a rulebook, so I\'ve learned to develop relationships to help me navigate issues that invariably present themselves with any new effort.I believe you can work hard, have fun, and succeed when you love what you do and surround yourself with kind, smart, courageous people with a sense of humor. Account-Based MarketingAdvertising & SponsorshipsBrand and Marketing StrategyContent MarketingCrisis CommunicationsCustomer EngagementDigital MarketingDirect Mail & Email MarketingEmployee CommunicationsExecutive CommunicationsInbound & Outbound MarketingMarket & Customer SegmentationMedia & Public RelationsProcess ImprovementPublic SpeakingSocial MediaSpeech WritingWebsite Development & ManagementWriting & EditingTrade Show & Event Planning

Experience

1. Manager, Pr & Marketing Activation

   Crayola

   Dec 2023 — Present · Easton, PA, US

   Lead the planning and overseeing the execution of Crayola\'s PR strategy. Imagine, create, and activate initiatives, programs, and communications that drive significant brand awareness and engagement through national and regional press coverage with traditional and new media. Responsibility spans Crayola-owned efforts on products, experiences, and content, as well as cooperation with external licensees and strategic partners. Lead selection and manage relationships with agency partners. Support crisis management response.

Education

• James Madison University

  Bachelor of Arts, English major; journalism minor

  1982 — 1986

Skills

• Corporate Communications
• Public Speaking
• Writing
• Customer Service
• Speech Writing
• Management
• Social Media
• Strategic Planning
• Analysis
• Public Relations
• Internal Communications
• Media Relations
• Webmaster Services
• Strategic Communications
• Marketing
• Newsletters
• Program Management
• Copywriting
• Web Design
• Market Research
• Website Management
• Editing
• Web Content
• Customer Engagement
• Nonprofits
• Advertising
• Website Redesign
• Website Development
• Social Networking
• Press Releases
• Event Management
• Crisis Communications
• Social Media Development
• Leadership
• Fundraising
• Strategy
• Marketing Strategy
• Social Media Marketing
• Newspapers
• Marketing Communications