Constance Alford S.
Marketing & Sales Leader | Storyteller | Brand Builder | Creative Strategist
- Role
- Vice President of Sales & Marketing at Saga Senior Living
- Location
- Mesa, AZ, US
- LinkedIn followers
- 500 followers
About Constance Alford S.
A seasoned marketing communications professional with a love for storytelling—because nothing connects, educates, inspires, and sparks action quite like a good story! For decades, I’ve crafted narratives that ensure brands are not just seen but felt. After leading marketing efforts in homebuilding and senior living, I’m diving into the world of health and wellness. While my industry focus has changed, my passion solid strategy, compelling storytelling, and making people feel deeply lives on in my new role!
Experience
Vice President of Sales & Marketing
Jan 2026 — Present · Phoenix, AZ, US
Lead the development and execution of integrated sales and marketing strategies across Saga’s senior living portfolio- Oversee the end-to-end sales lifecycle, improve conversion ratios and ensure a disciplined,\"high-touch\" hospitality experience from inquiry to move-in- Conduct continuous competitive analysis to adapt pricing strategies and promotional tactics, capitalizing on real-time market shifts and emerging consumer behaviors- Expand Saga’s brand visibility by integrating authentic storytelling with digital and traditional tactics- Manage comprehensive internal and external communications to align messaging across PR, social media, and resident-facing channels, while serving as a brand ambassador to directly engage with families and prospects.
Education
Principia Upper School
High School Diploma
1984 — 1989
Principia College
BA, Mass Communications
1992 — 1995
Skills
- Management
- Market Research
- Strategic Communications
- Editing
- Trade Shows
- Digital Marketing
- Online Advertising
- Online Marketing
- Content Development
- Corporate Events
- Public Relations
- Internal Communications
- Media Relations
- Blogging
- Copy Editing
- Marketing
- Corporate Communications
- Public Speaking
- Copywriting
- Direct Marketing
- Photography
- Brand Development
- Publicity
- Social Networking
- Event Management
- Crisis Communications
- Marketing Communications
- Creative Writing
- Listener
- Creative Direction
- Writing
- SEO
- Corporate Branding
- Graphic Design
- Press Releases
- Digital Media
- Content Management
- Social Media
- Content Strategy
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