Constance Ofmat
Search Engine Optimization Specialist @Apply Buddy Ltd
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WORK HISTORY
Search Engine Optimization Specialist @Apply Buddy Ltd
Implement a data-driven keyword strategy that achieved top 10 Google rankings for five key industry terms within five weeks, increasing organic search visibility and brand credibility. • Develop compelling content and interactive campaigns, increasing social media engagement by 22% across all platforms, strengthening brand awareness and audience trust. • Boost conversion rates by 15% by refining landing pages, meta tags, and CTAs while leveraging data from Google Analytics. • Enhance website structure and content flow, increasing average session duration by 20%, which improves user interest and retention. • Refined landing pages and optimised on-page elements, reducing the website’s bounce rate by 30%, ensuring visitors stayed longer and engaged more with vendor listings. • Designed targeted email marketing campaigns, increasing open rates by 24%, effectively nurturing leads and converting prospects into paying customers.
EDUCATION
Benson Idahosa University
Bachelor of Arts - BA, English Language and Literature, General
University of Ibadan
Master of Arts - MA, English Language and Literature/Letters
ABOUT CONSTANCE OFMAT
Results-driven professional with experience optimising websites, improving organic search rankings, and driving targeted traffic and engagement across digital platforms. Proven expertise in on-page & off-page SEO, technical SEO, keyword research, content strategy, and data-driven marketing campaigns. Skilled in leveraging tools like Google Analytics, SEMrush, and Google Search Console to analyse performance, implement high-impact strategies and optimise PPC campaigns. Demonstrated experience in social media management, content creation, and A/B testing to ensure consistent brand messaging and improved audience interaction. Adept at SEO audits, link-building, local SEO, and conversion rate optimisation (CRO) to enhance online visibility and revenue growth. Passionate about staying ahead of search engine algorithm updates and implementing cutting-edge digital marketing techniques to maximise ROI.KEY ACHIEVEMENTS• Executed a robust SEO strategy that propelled website traffic by 55% in 5 weeks, enhancing the online visibility of African entrepreneurs in the UK and driving sustained user engagement. • Revamped website content and user experience, increasing conversion rates by 20% and leading to a surge in customer inquiries and service bookings for vendors on the platform. • Increased lead generation, achieving a 20% growth through well-optimised digital and social media advertising strategies, expanding the brand\'s online reach. • Built strategic partnerships and executed backlink campaigns that drove a 60% increase in referral traffic, strengthening the platform’s authority and reach.
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