Connor Shocrylas
Senior Product Manager, Platform & Innovations @BrightEdge
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WORK HISTORY
Senior Product Manager, Platform & Innovations @BrightEdge
Atlanta, GA, US
Leading product strategy for BrightEdge’s Professional Services portfolio, owning first-to-market measurement and visibility solutions across generative and traditional search experiences.• Owning product strategy and roadmap for Total Search Visibility (TSV) and Best Practice Index (BPI), enterprise measurement platforms used by global brands to evaluate digital exposure across traditional and AI-driven discovery surfaces.• Shipped first-to-market AI and eCommerce visibility capabilities within TSV, expanding platform coverage across emerging content and generative result formats.• Designed and launched an industry-first YouTube measurement framework that integrates TSV’s SERP monitoring with the YouTube Data API, enabling unified analysis of channel-level performance within Google search results.• Led pricing, packaging, and GTM strategy for TSV and BPI launches, driving a 33% increase in new business acquisition.• Redesigned TSV’s core measurement model, improving exposure-to-click correlation by 25% through CTR- and screen-real-estate weighting.• Built feature-level attribution and performance models (including AI-generated results) to improve transparency into exposure and engagement drivers.• Integrated BigQuery pipelines and external APIs to surface platform-level insights and AI-generated citations, reducing manual analysis by 60%.• Scaled BPI’s crawl coverage by 100% through a redesigned data-collection and scoring methodology.• Partner closely with Engineering, UX, and GTM teams to deliver platform roadmap priorities and scale enterprise adoption.
EDUCATION
Dalhousie University
Bachelor of Computer Science, Informatics and Environmental Sustainability
SKILLS
ABOUT CONNOR SHOCRYLAS
I’m a Senior Product Manager with 10+ years working on data-heavy SaaS products, most recently focused on AI and measurement platforms.At BrightEdge, I work within the Professional Services Innovation group, where I own product direction for advanced measurement tools used by enterprise customers. My day-to-day work sits at the intersection of data modeling, platform capabilities, and real customer use cases — turning messy signals into products teams can actually trust and use.I spend a lot of time partnering with engineering, UX, sales, and services to take products from early concepts to real deployments. That includes shaping roadmaps, pressure-testing ideas with customers, helping with pricing and positioning, and making sure what we ship solves real problems at scale.I’m especially interested in platform and AI products where the problems aren’t well defined, the data is imperfect, and the job is to make complex systems understandable and useful.
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