Conrad Theron
Associate Creative Director @Iris London
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WORK HISTORY
Associate Creative Director @Iris London
I co-head the creative department, which delivers effective and audacious results. When not pulling the levers for creativity and effectiveness, I focus on building relationships (because common ground means better work), creating a safe space for emerging talent (because teams outlast any ad campaign) and making surgical adjustments to outperform KPIs.Key responsibilities:• Lead and develop the overall creative vision for various marketing activities and campaigns, online and offline.• Create and execute local and global brand and product campaigns, maximizing awareness.• Deliver effective and audacious results that align with strategic KPIs or brand goals.• Collaborate across all marketing departments for brand consistency and creative direction, including Design and Content teams, Digital and Social Media, and Partnerships.• Focus on galvanizing internal and external relationships (because common ground means better work and results).• Set the bar for creative excellence and shape ideas and strategies.• Responsible for the creation and steering of distinctive brand and product storytelling.• Manage and lead teams, provide feedback on work, guide employees\' career development, and recruit distinctive talent.• Stay one step ahead with consistent monitoring and education on new trends, approaches, and techniques, enabling the development of cutting-edge and effective creative solutions.• Set up internal ways of working that have resulted in systematic and elevated content.
EDUCATION
Vega School at Emeris
Bachelor of Arts (B.A.), Marketing & Communications
SKILLS
ABOUT CONRAD THERON
I\'m Conrad, an award-winning creative leader with over a decade of advertising and…
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