Conor Maguire

Experience

1. Senior Applied Analytics Manager

   Nike

   Mar 2022 — Present · Beaverton, OR, US

   Leads on marketplace and product strategy, prioritization, and implementation of full customer lifecycle analytics focusing on direct and wholesale channels. • Manages brand strategy research and insights across data science, macro intelligence, and analytics for North America. • Manages and synthesizes full 360 insights for Kids consumer construct across consumer, merch, brand, marketing, planning, and marketplace. • Drives analytics product innovation around segmentation, audience selection, creative, and demand incrementality testing. • Provides insights and best practices around test and learn, driving incremental demand for owned comms.• Implements data science capabilities and adoption, including product affinity modeling, send time optimization, and purchase propensity.

Education

• Central Washington University

  M.S.

  2009 — 2012

• University of Washington

  Certificate, Full Stack Web Development

  2020 — 2020

• University of Washington

  Certificate

  2011 — 2012

• University of Alaska Southeast

  B.A.

  2001 — 2008

Skills

• Adobe Digital Analytix
• Qualitative Data Analysis
• Digital Marketing
• Webtrends Optimize
• Spatial Analysis
• Microsoft Excel
• Stata
• Arcgis
• R
• Gis
• Multivariate Testing
• Survey Research
• Power Bi
• Technical Writing
• Qualitative Research
• Cultural Resource Management
• Natural Resource Management
• Social Sciences
• Social Network Analysis
• Cartography
• Gps
• Environmental Impact Assessment
• Fisheries Management
• Tableau
• Environmental Science
• Management
• Geographic Information Systems (Gis)
• Microsoft Office
• Omniture
• Hive