Connor Zhai

About Connor Zhai

Dynamic, detail-oriented, bilingual GM with extensive experience providing…

Experience

1. General Manager - North America Anker Innovations

   Anker Innovations

   Sep 2021 — Present

   Responsible for spearheading a full range of Anker\'s Charging for Americas business.· Drive business operations and manage the profit and loss of the charging category. Develop and implement a comprehensive business plan for Anker\'s charging category, outlining clear objectives for growth and market penetration.· Omni-channel Optimization: Strengthen Anker’s presence across both online and offline channels, with a focus on expanding direct-to-consumer (DTC) platforms and deepening partnerships with major retailers like Amazon, Walmart, Costco, Best Buy, Target etc.· Drive the execution of Anker’s charging category strategy through effective collaboration with cross-functional teams.· Product Selection & Go-to-Market Strategy: Establish pricing strategies, including MSRP and MAP, ensuring a balance between competitiveness and profitability. Determine optimal distribution channels and promotion frequency to drive sales and ensure the commercial success of the portfolio.· Lead the team to develop bottoms-up performance digital marketing channel strategies, budget, forecasting approaches, and a comprehensive and accurate tracking framework to ensure that marketing channels are operating toward meeting target KPIs.

Education

• University of Victoria

  Master's degree, Marketing & Global Business

  2015 — 2016

• University of Victoria

  Bachelor of Science (BSc), Computer Science Major & Minor of Economics

  2011 — 2015

Skills

• Squarespace
• Teamwork
• Sketch
• Data Migration
• Multi-Cultural Communications
• Microsoft Excel
• Mailchimp
• Wordpress
• Retail Buying
• Consulting
• Project Coordination
• Mysql
• Billing Process
• Adobe Creative Suite
• Data Analysis
• Google Analytics
• Java
• Distribution
• Html
• Web Project Management
• Social Media
• Facebook
• Time Management
• Cascading Style Sheets (Css)
• C++
• Customer Relationship Management (Crm)
• Python
• Marketing
• Customer Service
• Microsoft Office
• Crm Databases
• International Sales