Connor Watkins
Commercial Finance Manager
- Role
- Commercial Finance Manager at Yerba Madre
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Connor Watkins
Experienced Finance Manager working in the beverage industry. Skilled in Change…
Experience
Commercial Finance Manager
May 2022 — Present · Denver, CO, US
Manage a $35M investment budget for a 40-person commercial team. Translating account plans, pricing, and route-to-market strategies into high-integrity revenue plans; ensured rigorous measurement, variance analysis, insights generation, and plan revisions as needed• Build financial forecasting models to identify the most profitable route-to-market, incorporating distributor and retailer margin requirements, distribution costs, and hybrid transition opportunities to support strategic decision-making and maximizing profitability• Develop and refine pricing strategies through net effective pricing analysis across each route-to-market, retail channel, territory, and product line; drive data-informed pricing decisions and led subsequent pricing revisions to optimize margin and market competitiveness• Collaborate with the Sales, Finance, and Operations teams to measure and analyze the financial performance of trade investments (promotions, merchandising, capital expenditures, and related trade spends) across the company. Uncovered $750K in cost-saving opportunities through strategic analysis of distribution partnerships
Education
University of Missouri-Columbia
Bachelor's Degree, Business Administration, Finance
2012 — 2017
Skills
- Microsoft Word
- Financial Analysis
- Time Management
- Event Planning
- Social Networking
- Management
- Powerpoint
- Microsoft Excel
- Data Analysis
- Leadership
- Finance
- Teamwork
- Microsoft Office
- Customer Service
- Social Media
- Public Speaking
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.