Connor Gleason
Director of Content & Brand Marketing | Passionate about creating content that connects.
- Role
- Director of Content & Brand Marketing at Finalsite
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
Director of Content & Brand Marketing
Mar 2025 — Present
As Director of Content & Brand Marketing, I lead Finalsite’s organic growth initiatives through strategic content development, brand storytelling, and website optimization. I manage a high-performing team that includes our Social Media & Content Specialist and our Graphic Designer, and together we drive awareness, engagement, and pipeline growth through consistent, compelling messaging and visuals. Content & Brand StrategyLead the creation and execution of a content strategy aligned with business goals, focused on lead generation, thought leadership, and customer engagement.Oversee development of blogs, case studies, ebooks, web content, and marketing collateral that support all stages of the customer journey.Maintain brand consistency across all channels and platforms, reinforcing company positioning and values.Conduct SEO, keyword, and competitor research to optimize content performance and uncover new opportunities.Collaborate with product marketing and design to drive a strong brand identity and compelling visual storytelling. Website Strategy & PerformanceOwn and execute our website strategy to drive conversions, SEO rankings, and brand storytelling.Partner cross-functionally with product marketing and demand generation to align site messaging with campaigns and offerings.Optimize UX, content architecture, and visual design in collaboration with the Growth teamAnalyze site performance and CRO data to guide improvements and better support the customer journey. Team LeadershipLead and mentor the content and brand team, support a culture of collaboration, creativity, and continuous improvement.Provide coaching and professional development opportunities to direct reports, helping them grow skills in strategy, execution, and analytics.Promote a data-driven mindset across the team, using performance metrics to refine our strategy and demonstrate impact.
Education
Ithaca College
B.S., Photography
Boston University
M.S., Journalism
Skills
- Publishing
- Photojournalism
- Digital Photography
- Journalism
- Final Cut Pro
- News Writing
- Adobe Creative Suite
- Storytelling
- Digital Media
- Writing
- Blogging
- Research
- Newspapers
- Dreamweaver
- Wordpress
- Event Photography
- Image Editing
- Breaking News
- Photography
- Video Editing
- Lightroom
- Social Media
- Wedding Photography
- Video Production
- Photo Shoots
- Video
- Publications
- Videography
- Public Relations
- Magazines
- Art
- Ap Style
- Social Networking
- Multimedia
- Photo Editing
- Illustration
- Photos
- Indesign
- Editing
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