Connor Kurek

About Connor Kurek

I share the human behind the data. That’s my fancy way of saying I lift up…

Experience

1. Director of Digital Marketing & Public Relations

   YMCA of Central Ohio

   Sep 2024 — Present · Columbus, OH, US

   Develops and executes integrated marketing strategies to enhance brand visibility on web, digital and social media platforms across five counties in Central Ohio Increases awareness of the YMCA’s mission, 13 regional branches, housing/shelter resources and positive impact on families and individuals Cultivates partnerships with organizations like the Columbus Blue Jackets and PNC Bank, along with local news outlets, to strengthen community and stakeholder engagement Balances communications to prospective members, existing members, program participants, donors, stakeholders and internal staff Leads digital marketing efforts, using Meta Business Suite and Sprout to manage channels - Instagram, Facebook, LinkedIn and TikTok - plus coordinates paid ads with agencies and website content to drive membership and program growth Builds media relationships, crafting press materials, releases and pitches to secure earned coverage for YMCA events, initiatives and impact across the region; supports leadership with media briefs Develops targeted email campaigns to enhance member experience, deliver tailored messaging and promote YMCA programs Leads major membership campaigns, ensuring cohesive messaging and effective digital ad creative Utilizes Daxko Engage CRM to engage YMCA members across Central Ohio and Wrike to lead project management Aids teams at community centers by strengthening brand knowledge, creating processes to equip others to promote their programs Captures and produces multimedia content to showcase impact stories using photography, videography and graphic design (Adobe Creative Suite, Canva and Adobe Express) Coordinates community events to celebrate capital investments like a new outdoor Street Hockey Rink, playgrounds and YMCA expansions Utilizes Entrepreneurial Operating System® to track and support association-wide goals

Education

• Universidad de Castilla-La Mancha

  Study Abroad: Spanish Language and Culture in Toledo, Spanish Language and Literature

  2019 — 2019

• Ohio University

  Bachelor of Applied Science - BASc, Journalism: News and Information & Spanish (minor)

  2016 — 2020