Connor Wilson

About Connor Wilson

I’m a liberal arts-educated marketer with a Political Science degree and a passion for finding the \"why\" behind the data. Over the last four years at GroundTruth, I’ve sat at the intersection of technical strategy and relationship building, managing digital campaigns for over 200 different agencies and brands. Whether I’m analyzing performance trends to optimize cross-device results or working directly with clients to solve complex operational hurdles, I focus on making technical solutions feel simple and effective.

Experience

1. Senior Customer Success Manager

   GroundTruth

   Jul 2025 — Present · Washington, DC, US

   Portfolio Management: Directly manage and optimize high-impact digital campaigns for a diverse portfolio of 200+ agencies and brands.Strategic Advisory: Act as the primary post-sale contact, translating complex data into actionable recommendations that improve ROI and client retention.Cross-Functional Collaboration: Partner with Product and Sales teams to troubleshoot technical challenges and align platform capabilities with client business goals.Performance Optimization: Use data-driven insights to refine campaign efficiency across all device types, ensuring measurable success and identifying upsell opportunities.Client Advocacy: Influence internal product roadmaps by advocating for client needs, ensuring the platform evolves to meet market demands.

Education

• Furman University

  Bachelor of Arts (B.A.), Politics and International Affiars

  2014

• The Washington Center for Internships and Academic Seminars

  Communications and Media Studies , Communication and Media Studies

  2016 — 2016