Connor Dunham
Digital Marketing Specialist @University of Miami Health System
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WORK HISTORY
Digital Marketing Specialist @University of Miami Health System
Miami, FL, US
Strategize and execute multi-channel marketing campaigns to increase engagement and membership at UHealth\'s wellness centers, aligning efforts with organizational goals• Collaborate with cross-functional teams, including web developers, designers, and HR, to create targeted recruitment campaigns and promotional assets• Design and administer strategic surveys to gather actionable insights on target audiences• Leverage analytics tools such as Google Analytics to track user behavior, measure campaign effectiveness, and inform data-driven decisions• Develop compelling digital content, including graphics, email campaigns, and social media posts, to maintain an engaging and cohesive brand voice across platforms• Lead audience segmentation and A/B testing to optimize messaging and maximize campaign performance
ABOUT CONNOR DUNHAM
As a UX-focused Digital Marketing Specialist at UHealth, part of the University of Miami…
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