Connor Cajigal

About Connor Cajigal

My journey into strategy wasn’t planned—it was love at first (in)sight. When I started my Advertising program in college, I envisioned myself walking out as a designer. Little did I know, design requires a knack for, well, design. Luckily, a fantastic professor opened my eyes to the many roles in an agency and suggested I explore strategy. That’s when everything clicked.I discovered that helping shape the heartbeat of a brand, campaign, or product was where I truly thrived. What excites me even more is the intersection of strategy and culture—living it, researching it, and understanding how culture drives everything. Strategy, to me, is about tapping into the pulse of culture and using it to create meaningful connections.Today, I help consumers fall in love with brands the same way I do. With a passion for transforming complex data into actionable insights, I craft compelling brand narratives and innovative content strategies that drive engagement and growth.

Experience

1. Site Content Specialist Ii

   SOREL

   Mar 2026 — Present

Education

• Florida State University

  Bachelor of Science - BS, Advertising and Hispanic Marketing Communications

  2017 — 2021