Connor Cairoli
- Role
- Associate Product Marketing Manager Professional Technology, Business Leadership, Gmat Prep Books at Wiley
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Connor Cairoli
Marketing professional with a demonstrated history working in technology, academic…
Experience
Associate Product Marketing Manager Professional Technology, Business Leadership, Gmat Prep Books
Aug 2021 — Present
I serve as the Product Marketing Manager for the Professional Technology books line at Wiley. In concert with our global Sales, Channel Marketing, Editorial, and Publicity teams, I work to market a range of books covering topics on cybersecurity, cloud computing, data science, data visualization, ML, AI, Web3 & technical certifications for IT professionals.\\\\n\\\\nSeparately, I manage product marketing efforts for a select number of our Business Leadership titles and for our GMAT Test prep guides.\\\\n\\\\nMy responsibilities include developing strategic marketing plans for our key products and categories that leverage email, social media (Twitter, FB, Reddit) events (Webinars + Conferences), as well as multiple retail channels to reach and expand our audience. I also drive development of content for campaigns and work closely with our authors to optimize their promotional plans.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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