Connor Tait

Marketing Database Strategist @Google Via Algomarketing

Manchester, GB

Worked with Google Cloud Marketing EMEA as a full time contractor, firstly within Strategy & Operations and later for the Campaigns & Programs team.• Utilized internal SQL and dashboarding tools (incl. Looker and Looker Studio) to analyze data and provide key insights for regional B2B marketing strategy.• Developed automated marketing processes for contact enrichment and advanced audience selection.• Created an automated recommended product engine for improved targeting of accounts based on their research interests by integrating 3rd party and internal data signals.• Developed an \"AI Sales Insight\" tool by combining intent signal data from 3rd party providers with Vertex AI / Gemini to deliver account-level insights to sales BDR teams, to enable more intelligent discussions with marketing prospects.• Analysed email audience health issues and identified under-utilized contacts to help expand campaign reach.• Provided analysis and tools to aid the allocation of over 100 local and segment level pipeline sub-targets across the EMEA region in 2022, 2023 and 2024.