Connor T. W. Smith

Market Manager - Cox Communications @Genesco Sports Enterprises

Providence, RI, US

Full service sports marketing consultation agency, GSE events and activations are part of a company that create and execute campaigns on behalf of clients, including culture, music and sporting events- Lead the execution of over 200 experiential marketing programs throughout the North East, coordinating cross functional teams including Events, Sales, Property Management, Product Marketing & Public Relations- Produced attractions for conventions such as; ComicCon, CES, PVD Fest, Volvo Ocean Race, Newport Polo, along with activations aligning with PawSox, PC, UCONN & URI Basketball, PC Hockey, Providence Bruins, DDC Concerts- Identify managerial needs of event activation with the mission of manifesting tech company’s vision to reality – experience creation, talent development, tech support & maintenance- Review campaign successes, failures through metric evaluation, timesheet admin, & accurate, detailed recaps- Interface with client and agency to brainstorm & problem solve around Cox Communications\' event marketing campaigns- Remotely manage all aspects of event activation - setup and breakdown of tech assets (Virtual Reality), footprint staging, and staff lead- Organization and analysis of data collected, post-secure lead generation- Metric information used to identify ideal customer to make optimal market decisions- Complete comprehensive daily and seasonal recaps including staff evaluation, daily metrics, and time sheets- Exceeded in lead generation goals for client for over 4 years- Overseeing over worth of client assets- Brief Manager & 5-10 Brand Ambassadors before the event.