Connor Rocco
Consumer Insights at Duracell, a Berkshire Hathaway Company
- Role
- Consumer & Market Insights Manager at The Duracell Company
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Connor Rocco
I\'m a strategic insights professional with 8+ years of experience helping leading brands understand human behavior and make data-driven decisions that drive growth. I’m particularly passionate about connecting timeless human truths, motivations, and behavioral economics to modern marketing challenges. With experience spanning supplier-side consulting (Kantar) and brand-side leadership (Boston Beer Company, Duracell), I bring a comprehensive perspective to consumer and brand understanding. What energizes me most about working brand-side is being fully embedded in the brand journey.My approach combines human-centric research methodology with a brand builder\'s mindset. I specialize in translating complex research findings into actionable strategies, partnering closely with cross-functional teams to ensure insights inspire meaningful growth.
Experience
Consumer & Market Insights Manager
Feb 2024 — Present
Education
MiniMBA
Mini MBA, Brand Management
Saint John's High School
High School
Providence College
Bachelor’s Degree, Marketing, Economics Minor
Skills
- Microsoft Word
- Social Media
- Leadership
- Analytics
- Market Research
- Qualitative Research
- Data Analysis
- Microsoft Office
- Powerpoint
- Microsoft Excel
- Communication
- Research
- Quantitative Research
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