Connor Paschke-Strawn

About Connor Paschke-Strawn

As the Paid Social Manager at Attentive, I lead the charge in managing, optimizing, and growing our digital marketing efforts across key paid social channels. Reporting directly to the Director of Performance Marketing, my goal is to connect Attentive with high-value B2B brands through strategic paid social campaigns, driving pipeline revenue and growth.At Attentive, we empower brands through AI-powered SMS and email marketing, delivering hyper-personalized communication at scale. Trusted by over leading brands, Attentive is redefining the customer experience through cutting-edge technology.In my role, I: • Develop and execute paid social strategies across platforms like LinkedIn, Instagram, TikTok, and more • Focus on improving cost-per-acquisition while scaling campaigns to reach new audiences • Collaborate with growth marketing, design, and content teams to optimize our approach and leverage data-driven insights • Drive performance improvements and present key learnings to leadershipWith a passion for analytics and innovation, I aim to refine and expand our paid social initiatives, ensuring that our campaigns consistently deliver measurable results and align with broader business objectives.

Experience

1. Paid Social Manager

   Attentive

   Sep 2024 — Present

Education

• Northern Arizona University

  Business, Management, Marketing, and Related Support Services

  2013 — 2017

Skills

• Research
• Communication
• Training
• Teamwork
• Time Management
• Microsoft Word
• Public Speaking
• Microsoft Office
• Facebook
• Powerpoint
• Microsoft Excel