Connor McDougal

Associate Director, Communications Design @Initiative

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2022 — Present

Associate Director, Communications Design @Initiative

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Constellation Brands - Modelo (Especial, Oro, Chelada, Aguas Frescas) Arby\'s (Dec. 2022-Sept 2023) • Oversee media strategy, development, budgeting, and implementation for 50 Arby’s local markets • Work in collaboration with Arby’s client and national media team to develop holistic brand media strategy, inclusive of Digital, Social, OTT, TV, Sports Sponsorships, Digital Audio, and Radio • Responsibilities include media mix development, CPP/CPM analysis, R/F analysis…

SKILLS

MarketingMicrosoft OfficeAdvertisingSocial Media

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