Connor McDougal
- Role
- Associate Director, Communications Design at Initiative
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Communications Design
Dec 2022 — Present
Constellation Brands - Modelo (Especial, Oro, Chelada, Aguas Frescas) Arby\'s (Dec. 2022-Sept 2023) • Oversee media strategy, development, budgeting, and implementation for 50 Arby’s local markets • Work in collaboration with Arby’s client and national media team to develop holistic brand media strategy, inclusive of Digital, Social, OTT, TV, Sports Sponsorships, Digital Audio, and Radio • Responsibilities include media mix development, CPP/CPM analysis, R/F analysis…
Skills
- Marketing
- Microsoft Office
- Advertising
- Social Media
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