Connor Lussier

About Connor Lussier

I’m a sales professional who grew up in 100% outbound.I started my career building pipeline the hard way via cold calls, cold emails, and figuring out how to earn attention in crowded inboxes. Over time, that evolved into leading teams of BDRs, helping reps ramp faster, sharpening messaging, and building outbound systems that actually convert. I’ve always enjoyed the process side of sales just as much as the win itself.More recently, I’ve focused on full-cycle selling within complex, competitive environments, partnering with agencies and brands to solve modern go-to-market challenges. My background in high-volume outbound, combined with strategic discovery and personalization, allows me to connect early-stage conversations to real business outcomes.What consistently sets me apart is a hunter mentality, a willingness to outwork, and a genuine interest in understanding how buyers think.Away from work, you’ll usually find me on the golf course, planning my next trip, or chasing experiences that get me out of my comfort zone.Always open to connecting with people who enjoy building, competing, and learning along the way.

Experience

1. Account Executive

   Addaptive Intelligence, Inc

   Jan 2026 — Present

   Promoted to Account Executive after leading outbound performance as a BDR. Now owning full-cycle sales for a privacy-first, cookieless programmatic advertising platform, working with agencies and brands in regulated industries to align media strategy with compliant, data-driven activation.

Education

• University of Massachusetts Lowell

  Bachelor of Science in Business Administration - BSBA, Marketing and Management

  2018 — 2022