Connor Herold
Founder @Sofevents
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WORK HISTORY
Founder @Sofevents
Montreal, QC, CA
Founded a Montreal-based event company specializing in nightlife and experiential events, generating 6 figures in ticket revenue within 3 months. Developed expertise in digital marketing, including Meta ad campaigns with ~$2 CPR, email campaigns, and Instagram content creation. Built direct communication channels (e.g, WhatsApp community - SOFHotline) to drive engagement and early ticket sales. Leveraged guerrilla marketing, video editing, graphic design, and creative storytelling to establish a strong brand identity and deliver innovative, high-impact event p••••••••@sof.events on Instagram
EDUCATION
Singapore Management University
Marketing, Marketing
Kitsilano Secondary School
High School Diploma
Concordia University
Business, Marketing
ABOUT CONNOR HEROLD
Passionate marketer and entrepreneur skilled in digital advertising, brand building, and creative strategy. Driven by innovation, data, and storytelling to deliver impactful results.
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