Connor Goodman
Marketing Leader | Growth Strategist | Brand Builder | GTM Maestro
- Role
- Marketing Automation Manager at UPS Supply Chain Solutions
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Connor Goodman
Marketing Leader | Growth Strategist | GTM Maestro | Brand BuilderI’m a marketing executive with 10+ years of experience leading high-impact initiatives across B2B, Web3, and tech-enabled industries. I specialize in building full-funnel strategies that scale revenue, increase brand equity, and align sales, product, and marketing around a common vision.Most recently at Cox Automotive, I lead multi-channel marketing automation for a portfolio of national B2B brands, owning strategy and execution within Salesforce Marketing Cloud. Previously, I helped grow NonFungible.com into a category-defining data provider in the NFT space, increasing revenue 273% through CRM optimization, GTM positioning, and integrated campaign management.I bring a rare mix of creative direction and analytical rigor—from building lead gen ecosystems and crafting GTM plans, to launching campaigns that drive real pipeline and revenue. With a foundation in design and storytelling, and a strong command of tools like Salesforce, HubSpot, and Adobe Creative Suite, I’m able to bridge vision with execution.Let’s connect if you’re looking for a marketing leader who:Scales systems and teams for growthCrafts brand narratives that drive demandDelivers measurable business outcomes
Experience
Marketing Automation Manager
Feb 2026 — Present · Atlanta, GA, US
Lead global marketing automation and email programs, driving lifecycle engagement and revenue impact. Own campaign execution end-to-end—from strategy and build to measurement—while ensuring data integrity, compliance, and best practices at scale. Serve as a subject-matter expert for marketing automation tools, guiding stakeholders and training users globally. Collaborate cross-functionally, manage vendors and team resources, and deliver high-quality commercial email programs for U.S. and regional marketing teams.
Education
Centenary University
Bachelor of Fine Arts (BFA), Fine Art
2001 — 2003
Montclair State University
Master of Fine Arts (MFA), Studio Arts
2006 — 2008
Nova Southeastern University
Master of Business Administration (MBA), Marketing
2012 — 2014
Art Institute of Philadelphia
Associate of Arts (AA), Video Production
1998 — 2000
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