Connor Diday

Digital Media Manager @SelectQuote Insurance Services

Kansas City, KS, US

Oversaw Emerging Markets department which supported digitalmarketing efforts by advertising Term Life, Auto & Home, Medicare, and FinalExpense products via platforms such as Facebook, LinkedIn, Pinterest, MNTN, Everflow, and Google Ads• Led a team in creating a Paid Social strategy focused on retargeting product-aware customers, involving competitive analysis, demographic analysis, cross-platform campaign strategy, extensive creative development, and media buying for a six-figure per month budget• Devised, negotiated, and executed a strategy that increasedaffiliate\'s campaign ROAS from 25% to 55% on several budgets exceeding $130k in monthly spend• Achieved 65% increase in conversion rates by continuously A/B testing ad creative and landing page experiences, demonstrating a strong understanding of conversion rate optimization (CRO).• Became the Subject Matter Expert for Everflow, a partner marketingplatform, and revamped our process structure, shortening campaigncreation time by 75%, saving ~$150k yearly in man hour spent.• Collaborated with affiliates and clients through contract negotiation and strategy calls to free up spend, improve brand reach, and prospect new leads which led to a 120%($3.2m) increase in revenue over my first three months• Achieved rapid revenue growth, increasing monthly revenue from 193.75%and decreasing Avg. CPO’s from $102 to $54 in six months with no increasein total ad spend, demonstrating ability to scale campaigns effectively.• Executed conversion focused strategies to achieve +25% margins on paidsocial advertising accounts ranging from $40k/month to $1.2m/month inspend on platforms such as TikTok, Facebook, and LinkedIn• Enhanced reporting tools by connecting new revenue sources, fixing andidentifying issues within existing reporting, and identifying unique behaviorwithin the data to create new benchmarks and media buying strategy

Harford Community College

Marketing

Towson University

Bachelor's degree, Business Administration (Marketing)

The John Carroll School

High School Diploma