Connor Anderson
- Role
- Content Strategy Consultant at Nymbl Science
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Content Strategy Consultant
May 2023 — Present
Created new email content that resulted in company\'s highest ever CTR for a campaign: 15% avg CTR for new product launch. Developed content framework for new website, prioritizing user journey and validation, decreasing web bounce rate by 20%. Analyzed survey findings to understand user motivation and create persona groups - crafted content to appeal to each group’s needs and objections. Collaborated with clinical team to improve UX for new in-app health product (Nymbl Bladder).
Education
University of Virginia
Bachelor of Arts - BA, BA in English Literature, Entrepreneurship Minor
University of Denver
Master's in Management
2020 — 2021
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