Connie Vaughn
Executive Marketing Strategy Leader Specialized in Data Science & Analytics to Advance Organizations
- Role
- Senior Director, Field Analytics at Catalina Usa
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Connie Vaughn
Multi-Faceted Marketing Executive with extensive experience in marketing strategy…
Experience
Senior Director, Field Analytics
Nov 2018 — Present · Cincinnati, OH, US
Catalina is a $500 million market leader in shopper intelligence and highly targeted digital and in-store media, reaching 60% of all U.S. grocery and drugstores and 72% of all U.S. households. GENERATED $10MM IN NEW ANALYTICS SERVICE CONTRACTS – Analyzed portfolio of existing client relationships for expansion opportunities. Linked utilization of new analytics program to 10% growth in client’s topline revenue and secured an unprecedented $10MM, three-year, analytics service agreement with national retailers. DATA ANALYTICS INNOVATOR – Applied background in mathematical statistics and data science to create a portfolio of new and innovative data-analytic models, analyses and forecasts that drove up to a 10% sales lift and achieved a return on ad spend (ROAS) of 2x–5x for marquee national and international clients including Coca-Cola, P&G, Unilever, and Kroger. STRATEGIC MARKET EXPANSION – Conducted strategic review of growth opportunities for Catalina’s top clients. Presented high-value growth opportunities to Catalina’s executive sales team. Results included the creation of a new cross sell digital/print coupon program that enabled Catalina to enter adjacent market vertical of convenience retail shopping, winning the annual Catalina Collaboration Award for top sales collaborator.
Education
The University of Chicago Booth School of Business
MBA, Marketing Management, Managerial & Organizational Behavior
2001
Northwestern University
Post-baccalaureate Certificate, Narrative Journalism (including Data Journalism experience)
2015
Miami University
BA, Mathematics & Statistics (with minor in Computer Information Systems)
Loyola University Chicago
MA, Developmental Psychology (with social science Research Methods emphasis)
Skills
- Advertising
- Customer Analysis
- Creative Writing
- Creative Strategy
- Leadership
- Multi-Channel Marketing
- Product Innovation
- Lead Generation
- Vendor Management
- Customer Acquisition
- Integrated Marketing
- Crm
- Catalog Marketing
- Campaign Management
- Spss
- Customer Retention
- Pricing Strategy
- Analytics
- Management
- Strategy
- E-Commerce
- Marketing
- Database Marketing
- Strategic Planning
- Multivariate Testing
- Agile Project Management
- Conference Speaking
- Teaching English as a Second Language
- Business Development
- Teaching Experience
- Cross-Functional Team Leadership
- B2c
- Segmentation
- Marketing Strategy
- Market Analysis
- Data Products
- P&L Management
- Customer Relationship Management (Crm)
- Technical Presentations
- Omniture
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.