Connie Parsons

About Connie Parsons

Growing up as a kid in my grandmother’s grocery store was the first stepping stone in a lifetime of joy to be found from marketing and sales. I learned at an early age the value of customer service, empathy for the needs of others, and to develop the gift of gab.I pursued a business degree (twice) to develop this natural love of people into a career in business. In my undergrad program I focused on marketing and my master’s degree with the Technology Management MBA program at the UW expanded my understanding of business strategy, development, and entrepreneurship. I believe that a holistic approach to business in which one understands the business environment of your company and your clients’ companies is the most successful. I am a specialist in healthcare and long term care. I have experience supporting clients who are multi-facility health care providers, franchises, care management and home care companies as well as with professional and trade associations, nonprofits, government agencies, and local businesses. I support clients in a range of online marketing and business development needs, including website strategy, planning and development, search engine optimization, social media and email marketing and referral source marketing.Skills:• Market Analysis• Revenue Growth • Marketing, Sales and Business Strategy• Product Mix and Portfolio Optimization• High-Impact Presentations• Public Speaking• Product Development• Customer Identification • Client Service, Satisfaction and Retention• Solutions Based Selling• Direct Sales • Sales Cycle Management• Sales Presentations• Sales Communications & Negotiations• Key Account Management

Experience

1. Chief Executive Officer

   Illuminage Communication Partners

   Jan 2024 — Present

Education

• UW Foster School of Business

  Technology Management MBA

  2009 — 2010

• UW Foster School of Business

  Bachelor's, MBA, Business (twice)

  2000 — 2003

Skills

• Non-Profits
• Team Building
• Management
• Advertising
• Organic Search
• Strategic Partnerships
• Product Marketing
• Nonprofits
• Product Management
• Entrepreneurship
• Newsletters
• Sem
• Event Planning
• Elder Care
• Web Development
• SEO
• Competitive Analysis
• Start-Ups
• Social Media Marketing
• Leadership
• Web Analytics
• Integrated Marketing
• Social Media
• Web Design
• Strategic Planning
• Analytics
• Public Relations
• Ppc
• Lead Generation
• Business Strategy
• User Experience
• Fundraising
• Marketing Strategy
• Marketing
• Direct Marketing
• Project Planning
• Online Marketing
• Email Marketing
• Strategy
• E-Commerce