Connie Dettman
Director of Marketing @Gordon Flesch Company
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WORK HISTORY
Director of Marketing @Gordon Flesch Company
Lead a team of writers, designers and strategists to create high-traffic blog content, lead-converting resources and shareable creative projects. Focused on social media, email, blog and landing pages. Grew the team through hiring and training. 250% in 5 years. • Make data-driven decisions to move the team and content forward to hit company goals. Drive key business metrics including leads, MQLs, SQLs and Opportunities. SQLs that drove $16+ million in sales in the last 6 years. • Utilize strategic Inbound Marketing methods with Hubspot software. • Serve as an evangelist for the GFC message, brand and content through thought leadership, speaking, blogging and social media. • Own relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales. • Manage advertising agencies and freelancers. • Coordinate sales events, including timelines, venues, vendors and budgets. • Identify and secure speakers, special guests, and/or entertainment for each event. • Analyze the success of each event and propose creative new improvements to the attendees’ experience. Follow up with surveys and report back to stakeholders on Net Promoter Scores. • Develop successful direct mail campaigns that create leads and drive sales. • Provide creative direction on brand-level video, web and graphic design projects. • Establish a sustainable, strategic approach to PR that adds value to industry and channel media. • Develop third-party customer experience and voice of customers surveys that lead to invaluable content, stats, case studies and testimonials.
EDUCATION
University of Wisconsin-Platteville
BS, Technical Communication
ABOUT CONNIE DETTMAN
Experienced Marketing Director with 25+ years of experience in fast-paced, creative and…
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