Connie Chen

About Connie Chen

Connie is a customer-centric full-stack marketer with nearly 20 years of experience from creative, brand, communications, to performance/growth, as well as ownership of the end-to-end consumer lifecycle. Her experience ranges from large Fortune 500 companies to start-ups, across B2B and DTC. She has a proven track record of driving results, scaling growth, as well as building and coaching high-performing teams. Her passion is marrying business with creativity and design in a way that delivers value to the bottom line while maintaining artistic integrity and brand equity.Connie is an MBA graduate from the NYU Stern School of Business full-time program. STRENGTHS: Brand Strategy, Integrated Marketing, Digital Marketing Strategy, Integrated/Digital Marketing Programs, Advertising, Marketing Partnerships, Sponsorships, Content Development/Creation & Storytelling, Omni-Channel Engagement & Media Planning, Strategic Thinking, Creative & Big Picture Thinker, Customer-Centric, Digital/Data/Analytics/Insights-Centric & Advanced Tech/Innovation-Driven Integrated Marketing; Digital Marketing Executive; Paid/Owned/Earned/Social Convergence in Omni-Channel Media & Engagement; Targeting/Segmentation, Customer Journey/Customer-Experience Design, Consumer Audience Development & Diversification. Global/National/Regional/Local.🪣CATEGORIES: Beauty (Skincare, Hair, Fragrance, Makeup, Cosmetics, Personal Care), CPG, Consumer Goods, FMCG, Fashion, Retail, Lifestyle, Travel, Hotels/Hospitality, Wellness, Watches & Fine Jewelry, Leather Goods, Home Goods, Apparel, Accessories, Shoes, Liquor, Arts & Culture, Entertainment, Marketplace, Tech; Luxury, Premium, Prestige, Entertainment, B2C, D2C/DTC, B2B, Marketplace CHANNELS/DISCIPLINES: Integrated Marketing & Digital Marketing Strategies Executive supporting all Digital, Traditional, Social, Experiential, & Marcom Programs & Activations, via: 360 Video, AR, AI, VR, Influencers, Ambassadors, SEO/SEM, Social, CRM, Mobile, PR, TV, Print, DOOH, Radio, Email, Co-Op, Marketing Partnerships, Sponsorships, Entertainment (TV/Film/Music/Sports) Alignment, Events. Channel Strategies Rooted In: Cultural Integration/Pop Culture Content Creation, Long Term Strategic Planning/Business Development/Marketing Planning, Strategic Alliances, Customer Experience Design, Customer Journey, Journey Mapping, Innovation, Analytics, Consumer Need TECHNOLOGY: Salesforce, Braze, Klaviyo

Experience

1. Advisory Board Member

   Scrollmark

   Feb 2025 — Present

Education

• NYU Stern School of Business

  Master of Business Administration (M.B.A.), Luxury Marketing, Strategy, Finance

  2012 — 2014

• UC San Diego

  B.A., B.A., Communication, Interdisciplinary Computing in the Arts & Media (ICAM)