Connie Wong

About Connie Wong

I lead growth marketing for B2B SaaS teams that need clean execution and measurable pipeline impact. My sweet spot is turning messy inputs into a repeatable system, clear messaging, strong enablement, and reporting leaders can trust.I’ve owned full funnel programs including webinars and event packs, lifecycle email, landing pages, HubSpot automation, and cross functional GTM coordination. I partner closely with Sales, CS, and Product to ship fast, keep quality high, and make sure campaigns actually get used.Strengths: campaign execution, marketing ops, lifecycle and nurture, sales enablement, and building lightweight processes that scale.Tools: HubSpot, Salesforce, reporting, and AI-assisted content workflows.Open to: Growth Marketing, Demand Gen, Lifecycle, Marketing Ops, and GTM roles.

Experience

1. Growth Marketing

   Hoai

   Jun 2025 — Present · Palo Alto, CA, US

   Lead strategic initiatives that connect our brand with community association management professionals through thoughtful, data-driven marketing. My role centers on understanding our customers’ goals and challenges to deliver compelling campaigns that drive engagement and ROI.Key Responsibilities- Champion the voice of the customer by identifying key pain points, goals, and motivations to inform messaging and campaign development- Own the strategy, development, and execution of multi-channel marketing campaigns for both prospect and member audiences—leveraging email, webinars, social, display/retargeting, events, and more- Collaborate with integrated banking partners to develop joint marketing efforts that expand reach and mutual value- Partner closely with the product team to launch go-to-market strategies for new features and enhancements- Define and refine buyer and user personas within the community association management industry to optimize targeting and messaging- Research and identify zones of influence to ensure HOAi reaches key decision-makers and industry influencers- Lead cross-functional coordination for the development of creative assets, ensuring alignment and consistency across all marketing initiatives- Facilitate communication and alignment between marketing, product, and development teams for unified execution.

Education

• North Carolina State University

  Bachelor’s Degree, Business Administration and Management, Marketing

  2015 — 2018

Skills

• Data Management
• Market Research
• Linkedin Marketing
• Microsoft Word
• Data Analysis
• Pardot
• Business Management
• Analytics
• Business Strategy
• Time & Attendance
• Communication
• Data Visualization
• Smartsheet
• Business-to-Business (B2b)
• Leadership
• Marketing Strategy
• Social Media Marketing
• Microsoft Excel
• Project Management
• Data Entry
• Public Speaking
• Facebook
• Teamwork
• Creative Concept Design
• Event Planning
• Critical Thinking
• Marketing
• Microsoft Office
• Sales
• Business Development
• Digital Marketing
• Online Data Entry
• Twitter Ad
• Business Analysis
• Strategy
• Team Building
• Management
• Sales Management
• Social Media
• Microsoft Powerpoint