Connie Whitehouse
- Role
- Vice President Strategy at Psignite
- Location
- Brookfield, CT, US
- LinkedIn followers
- 500 followers
About Connie Whitehouse
30 years experience working with CPG manufacturers to inform business decisions, optimize…
Experience
Vice President Strategy
Jan 2022 — Present
Responsible for the market strategy of company to ensure products, services and programs meet the needs of the ever-evolving consumer goods industry. Built full scale inbound and outbound marketing program. Launched full platform rebrand. Scope of responsibilities includes marketing, sales enablement, client consulting and internal product advisory.
Education
Pace University
Master of Business Administration (M.B.A.), Strategic Management
1984 — 1991
Skills
- Business Strategy
- Customer Insight
- Marketing Research
- Marketing
- Analytics
- Business Planning
- Market Research
- Shopper Marketing
- Brand Management
- Consumer Products
- Marketing Strategy
- Competitive Analysis
- Fmcg
- Management
- Trade Marketing
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