Connie Waters
Senior Media Buyer
- Role
- Senior Media Buyer at Trajan Wealth LLC
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Connie Waters
Experienced Media Buyer & Planner with 18+ years of success developing and executing strategic, data-driven media campaigns across TV, radio, CTV/OTT, streaming audio, OOH, and print.Skilled in vendor negotiation, budget management, sponsorship activation, and campaign performance analysis. Adept at aligning media strategies with organizational objectives and driving measurable ROI.Passionate about maximizing value for every marketing dollar through smart media planning, post-buy analysis, and collaborative partnerships with creative and internal marketing teams.
Experience
Senior Media Buyer
Mar 2026 — Present · Scottsdale, AZ, US
Plan, negotiate, and optimize national, regional, and local TV and radio campaigns, including program-length paid programming and short-form direct response schedules. Partner with creative, marketing, and analytics teams to drive lead generation, appointments, and brand growth across multiple markets.
Education
Arizona State University
Communication
1985 — 1989
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