Conner Lebas

About Conner Lebas

With nearly 15 years of experience in marketing and client partnerships, I currently serve as the Director of Global Marketing Research & Insights at Salesforce. As an enterprise growth and insights leader, I have experience driving revenue, insights, and growth across global technology organizations and media brands. I specialize in AI-enabled analytics, sales enablement, and go-to-market. I scale multimillion-dollar programs, lead cross-functional teams, and deliver commercial impact.

Experience

1. Director, Global Brand Insights

   Salesforce

   Dec 2023 — Present · Seattle, WA, US

   Author Global Brand Health research across 27 countries and use this to advise positioning, messaging, and investment strategies• Produce Competitive Marketing analyses to inform and optimize our paid and content marketing.• Lead media measurement initiatives with agency partners to track and improve campaign effectiveness.• Develop ad-hoc research studies to support emerging business needs such as product launches, category entry points, distinctive brand assets, etc.• And, much more.

Education

• San Diego State University

  Bachelor of Science, Business Administration: Marketing (IMC)

Skills

• Social Media
• Media Planning
• Media
• Customer Insight
• Advertising
• Spss
• Customer Service
• Competitive Analysis
• Microsoft Technologies
• Event Planning
• Television
• Public Speaking
• Management
• Strategy
• Marketing
• Community Outreach
• Integrated Marketing
• Blogging
• Press Releases
• Digital Media
• Promotions
• Research
• Editing
• Sales
• Marketing Communications
• Facebook
• Digital Marketing
• Fundraising
• Public Relations
• Marketing Strategy
• Publicity
• Media Relations
• Social Networking
• Social Media Measurement
• Social Media Marketing