Conner Mullins

About Conner Mullins

I’m a lifecycle and CRM marketing strategist who blends creative campaign thinking with performance insights to improve customer retention and engagement.My background spans lifecycle marketing, CRM strategy, and customer success, with a focus on building high-performing email and SMS campaigns, personalizing outreach by segment, and using tools like HubSpot, Salesforce, and Google Analytics to drive decisions.I thrive at the intersection of strategy and execution, owning campaigns end-to-end while translating complex data into clear, actionable marketing plans.Known for balancing creativity with results, I’ve helped brands scale retention strategies, strengthen customer relationships, and align marketing with revenue goals.

Experience

1. Marketing Strategist

   Activator Dealer Solutions

   Aug 2024 — Present · Houston, TX, US

   Activator is an automotive customer data platform and marketing automation suite used by dealer groups to unify DMS/CRM, website, and inventory/VIN data, build privacy-safe audiences, and trigger personalized email/SMS with closed-loop attribution to leads, service ROs, and sales. In this environment, I owned lifecycle strategy and turned first-party data into programs that lifted retention, LTV, and revenue.• Led lifecycle & retention for 45 dealerships; supported campaigns, reporting, and strategy via CRM/CDP stack.• Shipped 64 custom emails/month with 60% OR / 4% CTR via testing, dynamic content, and tight QA.• Grew a key account 4 → 9 rooftops (125%) through ROI storytelling and nurture plays.• Stabilized revenue: rescued 4 cancels; MRR:$108K• Tooling & Methods: CRM/CDP, Salesforce Marketing Cloud, Various Email Builders, HTML, audience governance, segmentation, experimentation (A/B, control groups), deliverability best practices, and exec dashboards.

Education

• University of Houston

  Bachelor of Business Administration - BBA, Marketing

• The Stephen Stagner Sales Excellence Institute

  Sales